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January 11, 2019

Product Usage Categories

Product Usage Categories. Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review the different product categories along the left navigation panel of the home page. How might these items be combined to create a usage group like a “convention survival package” or “campers’ […]
January 11, 2019

Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors

Customer Relationship Management. Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at […]
January 11, 2019

Appraise the three trends described by American Demographics as America the Crowded,The Mighty Mature Market, and The Consumer Kaleidoscope

Demographics and Trends. Appraise the three trends described by American Demographics as America the Crowded,The Mighty Mature Market, and The Consumer Kaleidoscope. Explain how these trends overlap. Select a trend and describe how it has contributed to more than one of these population changes. You must use the text and at least one additional scholarly […]
January 11, 2019

What products and services will interest these new youth markets?

Written Assignment. The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations. Given the emphasis on the youth market in the US over the last 60 years (ever since the baby boom), what can you predict […]
January 11, 2019

How would you show your client the benefits of a marketing plan?

Marketing Plan. Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a marketing plan? If your […]
January 11, 2019

Describe the product by analyzing its customer value equation as it relates to the four utilities of customer value

The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The eight- to ten-page paper should integrate readings and class discussions into work and life experience. It may include explanation and examples from previous experience as well as implications for future application. […]
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