How can structural relationships between headquarters and each unit be described? In what respects is the structure of the MNC global? multinational? international? transnational?
How can ethical branding be enforced across the different societies in which MNCs operate, particularly in emerging economies where ethical considerations are often paid less attention?
Develop a list of criteria that you think are essential in determining intelligence. Compare your list with your classmates’ lists and together create a class list.