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Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos. Refer to Instagram website, located at https://instagram.com/, for more information about Instagram. Imagine that you work for the marketing department in a midsized company. As one of the company’s new […]

Use the Internet to select a small company that sells products that would lend themselves to being demonstrated in “How To” videos. Next, imagine that the company has hired you to create the “How To” video for its Website. The company also asked you to generate a video marketing campaign […]

Refer to Figure 15.19 “Content Creation Tactics for XYZ Coffee Company”, located on page 341 of your textbook. Select a company of your choice that uses multiple forms of social media for its marketing strategy. Write a five to seven (5-7) page paper in which you: Describe the selected company […]

Consider a situation where you have been hired as the vice president of strategic marketing Operations for a company called Smarty Pants that specializes in offering electronic toys to gifted children under the age of 10. Your organization is doing well in terms of traffic to the main Website; however, […]

Describe ethical considerations with regard to marketing to children. When the marketers’ pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain whether this is ethical or unethical marketing. You must use the text and at least one additional scholarly […]

Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your […]