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After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following: Article is attached below. ·       How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition? ·       Is this […]

What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing […]

Pricing Strategies: Identity three types of pricing strategies. Select a good or service and compare the prices of two different companies associated with the goods or service. Why do different organizations have different pricing strategies for the same good or service?

Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products.

Independent-samples t test or ANOVA During this week you will work in the discussion area to identify a research question created in Week 1 that would utilize an independent-samples t test or ANOVA. This discussion will help you work towards your “Week 2 Assignment.” If there are no research questions […]

1.) Explain the purpose of a risk breakdown structure (RBS). This structure may be prepared Top Down or Bottom Up. Explain the differences in these approaches.  Answer: RBS segments risks. Risks can be segmented from greatest risk to least greatest risk, and least greatest risk to greatest risk. 2.) The […]