Select a well-known company or brand and use a search engine to find Web pages that include its name. Review the content of blogs and online reviews, and examine the lessons that the company should learn from this feedback. Discuss the impact of Internet-based information on traditional ideas about confidentiality […]
Referring to the four investment categories of Robson (1997), discuss in groups which category the following investments would fit into: (a) E-procurement system (b) Transactional e-commerce web site (c) Contract with ISP to host web server and provide Internet connectivity for staff (d) Workflow system to manage complex customer orders […]
Other microbrands that use blogging include two London firms: English Cut, a custom tailor in London (www.englishcut.com) and Hard Diamond, a custom jeweler (www.harddiamond.com). Visit their blog sites and discuss their branding approaches. How do they compare to Stormhoek’s in terms of brand: identity, meaning, response, and relationship?