For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the following case, which can be located within the Business Source Complete database of the CSU Online Library. […]
How are American Airlines and Comcast alike? If you were the Director for Long Range Product Development at Boeing, would you have any interest in the product life cycle for American Airlines? How about Panasonic and Comcast? If you were the Director for Long Range Product Development for Panasonic would […]
The 3M Post-it Highlighter case presents a number of issues in marketing. Let’s get a robust discussion going around the following questions: How did 3M’s David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it Flag Highlighter? How were the ideas […]
As a marketing analyst, you are responsible for estimating the level of sales associated with different marketing mix allocation scenarios. You have historical sales data, as well as promotional response data, for each of the elements of the marketing mix. State the differences between the forecasting methods that can be […]
You are a brand manager of a toy company, and one of your concerns is the correct timing and allocation of your promotional activities. For the past three years, you have steadily increased the share of the overall budget allocated to the promotional support of your brand’s sales. On analyzing […]
Please read the case study ‘Getting the Most Out of Advertising and Promotion’ and answer the following question: In the authors’ research on the productivity of the marketing dollar spent on advertising and promotions for consumer packaged goods, what market test has been used and what are their findings?