From manufacturer to consumer, a product moves through a distribution channel. There are two major strategic decisions a manufacturer makes concerning how to promote moving products through the channel. Both push and pull strategies need to be considered as part of an IMC plan for promotions. Choose a product, or […]
Each of the following entities within the distribution channel may require an incentive to purchase a product to move it along the channel. Distributors Wholesalers Retail buyers Salespersons in retail stores Customers For each of the above entities: Select a product that might flow through the entire channel. You may […]
Each student is required to write one review (around 1200 words) on one of the books listed below. The review should be submitted prior to Nov 14’s class. Early submission is allowed; late submission will be penalized (a day = 1% of the total grade). Here are a few tips […]
Assess at least two economic problems the United States faces today. In the assessment, explain the economic issues and what a conservative and modern liberal administration would most likely do to mitigate the problem.
Give specific examples. Why do you trust the media you use to provide accurate information? If you don’t fully trust the media you choose what do you do to get accurate information OR to diversify your understanding of political issues? Do you think it is important to interact with media […]