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October 31, 2019

What is necessary for this strategy of “outdesigning them” to succeed?

You know that your small firm cannot compete with the “big boys” in terms of price and promotion. Instead, you have decided to “outdesign” them. What is necessary for this strategy of “outdesigning them” to succeed?
October 31, 2019

What are the nine ways that physical products can be differentiated?

In your position as a marketing manager for a small industrial company, you have been asked by the president to help differentiate the company’s product from its competitors. In reviewing your marketing management notes, you note that the text stated that physical products could be differentiated in nine ways. These […]
October 31, 2019

Define the consumption system and second, identify the two upcoming product strategies that are affected by this knowledge

Studying how consumers shop, how they use a particular product or service, and how they dispose of the product when consumed is important for marketers. This information forms the basis of product strategy. First, define the consumption system and second, identify the two upcoming product strategies that are affected by […]
October 31, 2019

The manufacturer believes that “good brand marketing” can overcome these shortfalls. Why is this thinking incorrect?

A manufacturer is contemplating introducing a product that is inferior to its competition in its performance, design, and functionality. However, the manufacturer believes that “good brand marketing” can overcome these shortfalls. Why is this thinking incorrect?
October 31, 2019

List the additional services provided by a product’s label.

Sellers must label their products. Labels serve many purposes beyond just “naming” the product. List the additional services provided by a product’s label.
October 31, 2019

Various factors have contributed to the increased importance of packaging as a marketing tool. List and briefly describe these events.

Various factors have contributed to the increased importance of packaging as a marketing tool. List and briefly describe these events.
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