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January 11, 2019

Marketing Mix (Four Ps)

Product Strategy Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider: What level of quality and consistency does the offering have? How many features does it […]
January 11, 2019

Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes

Marketing Trends Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes. Can these themes and changes be related to societal forces? How? Provide examples of societal changes and how these changes have impacted the way marketing activities are conducted. Respond […]
January 11, 2019

Do you think marketing merely reflects the needs and wants of consumers, or that marketing creates unnecessary customers’ needs and wants?

Customer Needs and Wants Marketing has often been defined in terms of satisfying customers’ needs and wants; however, marketing critics argue that marketing can be unethical by creating needs and wants that did not exist before. Marketing can encourage customers to spend money on goods and services they really do […]
January 11, 2019

Describe methods you would use to analyze one of these three different markets: consumer, industrial or international markets

Market Research Describe methods you would use to analyze one of these three different markets: consumer, industrial or international markets. What challenges would you face to ensure accurate data gathering in the market and what recommendations would you make to overcome those challenges? Respond to at least two of your […]
January 11, 2019

Have you ever had a need for or interest in a new product or service that you wish someone had developed?

New Product Development Have you ever had a need for or interest in a new product or service that you wish someone had developed? Identify what you believe could be a new product or service and why you think it would be successful. Is the product or service targeted to […]
January 11, 2019

Identify the differences between product and service marketing

Service Marketing Identify the differences between product and service marketing. For example, how does Ashford market its services (education) differently than businesses offering products such as the retail store you visited in week three? Respond to at least two of your classmates’ postings.
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