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Required textbook: Social Media Marketing, Second edition, by Tracy L. Tuten and Michael R. Solomon (2015), SAGE Publications Ltd. Your assignment consists in conducting a social media marketing metrics matrix. The social media marketing metrics matrix illustrates the categories and characteristics of metrics applicable to social media actions, and it […]

Assignment Steps Part 1: Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP. […]

Purpose of Assignment The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal […]

Purpose of Assignment The purpose of this assignment is to help students learn how a well-written Strengths, Weaknesses, Opportunity, Threat, Trends (SWOTT) analysis should be a critical tool utilized in analyzing marketing information before launching a new product. Students will also learn how a SWOTT analysis may be employed to […]

Washburn Guitar manufactures instruments in four categories—one-of-a-kind, batch custom, mass customized, and mass produced—and must set prices in each category that enable it to stay in business. Bill Abel, Washburn’s VP of sales, is responsible for setting the prices for the firm’s guitar lines. Looking at a new line whose […]

Read Real Marketing 10.1: Good Value at Spirit Airlines: Getting Less but Paying Much Less for It. Answer the following questions: Explain Spirit’s pricing strategy in your own words. Does the company employ good-value pricing or value-added pricing? Explain. How is Spirit distinguishing itself from other airlines? How does it […]