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June 6, 2022

Case Analysis: Cultural Norms Fair and Lovely Advertising

Cultural Norms Fair and Lovely Advertising.pdf undefinedDefining Ethics and CSR in the International Marketplace – Alon & Jaffe Ch 16.pdf   Rrequired: Your analysis should be submitted in two parts – ethics questions and CSR questions – each under the designated heading. The Ethics and CSR chapter provided will aid your […]
June 6, 2022

Perform an ABC analysis for a kitchen of an upscale restaurant in Excel.

The ABC analysis is used to help determine critical inventory and replenishment rates. Use Excel to build an ABC analysis and create a cycle counting program to determine replenishment rates. The steps for the assignment are below. Perform an ABC analysis for a kitchen of an upscale restaurant in Excel. […]
June 6, 2022

Tasty Snack Foods analysis

Tasty Snack Foods, a small, start-up gourmet food business, has a new line of gourmet potato chips. The company has been testing the chips in California, and they are selling well. They are now planning to expand the market to another state or region and have hired XYZ Corporation to […]
June 6, 2022

In your opinion, what are the specific key environmental forces that created an opportunity for your company?

Elements of a Marketing Plan Paper     Review the video case study “Geek Squad: A New Business for a New Environment” on pp. 88-89 in your textbook.  Keep this case study in mind as you complete this assignment. Write a 700- to 1,050-word paper using your company or one with which […]
June 6, 2022

Calculate the impact of the new brand strategy on customer lifetime value.

According to the Rosewood case study, moving to a corporate brand from an individual brand is expected to improve customer lifetime value (CLV). Use the Rosewood excel file to calculate the impact of the new brand strategy on customer lifetime value. Please note that there are items in the spreadsheet […]
June 6, 2022

Where do the IMC communications tactics fit within the marketing management flow chart and why?

Why is it necessary to create integration and consistency with current and potential customers? Incorporate concepts and examples from this week’s lecture in your post
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