What types of demand exist for pharmaceutical and medical devices? Discuss the roles doctors play in business buying process for medical equipment used in a hospital and why companies market so heavily to them.
Objectives: • To develop an understanding and appreciation about the influences of micro and macro environmental forces on an organisation’s ability to serve the needs of its target market; • To develp critical analytical ability to gather and analyse relaevant data to facilitate decision making; • To develop foresights to […]
Assessment Instructions You will be producing a proposal and a reflection. The Proposal This 2250 word piece will assess higher level skills of analysis, application, synthesis and evaluation. It offers you the opportunity to demonstrate media planning and creative skills in a practical context as well as demonstrating the ability […]