Visit a local mall and evaluate five stores. What type of retailer is each of these stores? What is the target market for each? How is each store positioned? Do the retail atmospherics of each store enhance this positioning effectively to attract and satisfy the target market?
The XYZ Manufacturing Company is trying to set its price on a product that will sell at retail for $80. a. For retailers to earn a markup of 25 percent, what should the wholesale price be? b. For the wholesalers to earn a markup of 10 percent, what should the […]
Stores sometimes offer “mail-in rebates” to customers who purchase a certain good to get a portion of the purchase price refunded. Typically, a mail-in rebate requires proof of purchase (like a UPC from the actual product along with a store receipt) and a completed form to be mailed in for […]
Select one store that you shop at regularly. What advantage does this store have over its competitors that causes you to shop there? Try to use a purchasing criterion or competitive priority given in die chapter.