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June 28, 2019

Consider the purpose and process of marketing at PepsiCola

Start with the Definition of Marketing – more than advertising, or creating a new product- consider the purpose and process of marketing at PepsiCola identify the utility(ies) this company’s marketing must provide. What marketing strategies does the company use? Provide examples. What is the company’s relationship marketing position? How does […]
June 28, 2019

Pepsi&CO SWOT PROJECT

The report should start with a summary of the Corporation (Pepsi& Co Inc). This summary must contain an accurate statement of corporate revenue, earnings (profit) and dividends paid. It should explain how the corporations is organized Nationally and Internationally, giving proper names to its operating centers and activities, and identify […]
June 28, 2019

Digital marketing campaign for a small electronics retail outlet

According to eMarketer (2017), “ So, with the UK tablet market is likely to be buoyant for the foreseeable future. As an entrepreneur with a small electronics retail outlet in Tottenham Court Rd, London, I have benefited from this growing tablet market. However, with the astronomical commercial property rental costs […]
June 28, 2019

Discuss how digital technologies have affected consumer buying behaviour

This assignment has been designed to allow students the opportunity to explore the digital marketing landscape and discuss how digital technologies have affected consumer buying behaviour. Use the Harvard referencing system throughout for your citations and reference list. The Digital Landscape Write a business report that demonstrates your understanding of […]
June 28, 2019

Analysis of Airline Virgin Australia’s internal environment

Conduct an analysis of Airline Virgin Australia’s internal environments, then make recommendations as to how the organisation might maintain or improve its competitive advantage. Critically evaluate the airline’s organisation resources, competencies, and strategic capabilities and how it contributes to the organisation’s competitive advantage. – READ & follow attached PDF for […]
June 28, 2019

Critically assess how responsible marketing and sales cultures are created and maintained within contemporary organisations

You are required to produce a report assessing the importance of developing effective sales and marketing teams within a contemporary organisation of your choice. Your report should consider the following points: 1. Critically assess how responsible marketing and sales cultures are created and maintained within contemporary organisations • Critically assess […]
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