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July 12, 2019

Impact of market segments on health care marketing

Market segments help organizations determine how to appropriately market products and services to consumers. For example, consider baby aspirin. This product is used by pediatric patients for pain relief and by older adults for the prevention of heart conditions. The plan for marketing baby aspirin would vary depending on the […]
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July 12, 2019

Market segments help organizations determine how to appropriately market products and services to consumers. For example, consider baby aspirin. This product is used by pediatric patients for pain relief and by older adults for the prevention of heart conditions. The plan for marketing baby aspirin would vary depending on the market segment, particularly in relation to communication techniques. Techniques used with parents of young pediatric patients would likely differ from those used with older adults. Communication, whether written or oral, is a key element of marketing. For this Discussion, you examine the impact of market segments on health care marketing. To prepare: Scan current health care delivery systems in your local community and select a health care organization. Consider that you have been hired by this organization’s board of directors to develop a new segmentation service. Identify market-based segments of the health care organization you selected. Note: For this Discussion, you are required to complete your initial post before you will be able to view and respond to your colleagues’ postings. Begin by selecting the “Post to Discussion” link and then select “Create Thread” to complete your initial post. Remember, once you click submit, you cannot delete or edit your own posts, and cannot post anonymously. Please check your post carefully before clicking Submit! By Day 3 Post an executive summary that addresses the following: Describe market-based segments of the health care organization you selected. Include demographic characteristics of segmented consumers that influence buying behaviors of the market. Then, analyze how the organization is responding to these market segments. Finally, evaluate the impact of these market segments and consumers on the future of the organization’s market. Support your response by identifying and explaining key points and/or examples presented in the Learning Resources. Note: Your executive summary should be no more than 600 words. Be sure to apply best practices of business communication when writing your executive summary.

Explore the health benefits and risks of micronutrients. 3. Examine how food components can act as therapeutic agents in the treatment of common health conditions
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July 12, 2019

Human are or are not designed to eat meat discussion

Two one-page papers. 1. supporting the argument: humans are designed to eat meat 2. humans are NOT designed to eat meat Each paper should be about 500-600 word. for a total of 1000-1200 words. It should include at least five sources and they have to be properly cited.
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July 12, 2019

Use of health outcomes in a cost-effectiveness methodology

After reviewing the materials for this week and The Economist report, write a paper that discusses two arguments supporting and two arguments opposing the use of health outcomes in a cost-effectiveness methodology. Your paper should be 3–4 pages in length and include support from the required readings, as well as […]
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July 12, 2019

Use the 5 I’s to examine the health care service in the Aravind Eye Care System

Strategies used to market health care services are typically different than strategies used to market health care products. From intangibility to the natural inconsistencies in the delivery of services, traditional marketing strategies must be modified so that there is a greater focus on marketing relationships and quality care. Therefore, when […]
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