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February 15, 2019

Company Marketing Plan & SWOT Analysis of a hypothetical company

Assignment 1: Part A: Your Marketing Plan For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis. Note: You should create and / or make all necessary assumptions needed for the completion of […]
February 15, 2019

Differences between positivist paradigm and interpretivist paradigm in consumer research

1-As explained in your textbook, some people believe that the discipline of consumer research is undergoing a paradigm shift from a positivist paradigm to an interpretivist paradigm. In your own words, summarize the difference between the two paradigms, and explain which one you believe is more accurate and why. Your […]
February 15, 2019

Analysis of Consumer Decision

It is on the topic of segmentation, and, to be more specific, on clustering. Attached there is a dataset with 130,000 wine reviews from Wine Enthusiast. The link to the file description and overview is: https://www.kaggle.com/zynicide/wine-reviews/home Your task is to use Clustering for allocating these wines into categories and profiles. […]
February 15, 2019

Explain the relationship between satisfaction and retention (repurchase)

Video Link: https://hstalks.com/t/722/satisfactions-consequenc… PDF FIle: Attached Below the post Answer the following questions: 1. According to the video, explain the relationship between satisfaction and retention (repurchase). Make sure that you touch on the factors which causes the relationship. 2. Why is the correlation between dissatisfaction and defection so strong? 3. […]
February 15, 2019

Will Kellogg’s Cereal Sales Ever Return to Normal? case study

Strategic positioning is an integral aspect of the potential success of a company. Review the attached video regarding Kellogg’s (Will Kellogg’s Cereal Sales Ever Return to Normal?) and consider the different elements that have played a role in the company’s position at the time such as competition and industry trends. […]
February 15, 2019

What are UPS’s business customers looking for when committing to work with UPS?

Question Description Here is the assignment procedures: Written Assignment: UPS – Strategic Logistics Partner to Business Customers Read the following about United Parcel Service of America (UPS) before completing this assignment. Few brands are more familiar these days than UPS. Everyone pictures “brown” when they hear the name, or even […]
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