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October 19, 2019
What is the JTBD growth strategy matrix? How does it explain major disruptions in established industries and the demise of major market players?
October 19, 2019
How does Ansoff’s matrix aid in the identification of marketing opportunities? What are the four quadrants and what do they mean?
October 19, 2019
What are the bases of segmentation? How are they used for segmentation analysis but also for the development of target personas?
October 19, 2019
What lessons can PepsiCo and Coca-Cola draw from its Indian experience as it contemplates entry into other Big Emerging Markets?
October 19, 2019
What is a brand position? How are emergent positions different from strategic positions? Why must brands use points of differentiation across motivator values to successfully differentiate?
October 19, 2019
How does positioning, value propositions, and the marketing mix tie into a brand’s identity and personality?