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October 19, 2019

What is the JTBD growth strategy matrix?

What is the JTBD growth strategy matrix? How does it explain major disruptions in established industries and the demise of major market players?
October 19, 2019

How does Ansoff’s matrix aid in the identification of marketing opportunities?

How does Ansoff’s matrix aid in the identification of marketing opportunities? What are the four quadrants and what do they mean?
October 19, 2019

What are the bases of segmentation?

What are the bases of segmentation? How are they used for segmentation analysis but also for the development of target personas?
October 19, 2019

What lessons can PepsiCo and Coca-Cola draw from its Indian experience as it contemplates entry into other Big Emerging Markets?

What lessons can PepsiCo and Coca-Cola draw from its Indian experience as it contemplates entry into other Big Emerging Markets?
October 19, 2019

What is a brand position? How are emergent positions different from strategic positions?

What is a brand position? How are emergent positions different from strategic positions? Why must brands use points of differentiation across motivator values to successfully differentiate?
October 19, 2019

How does positioning, value propositions, and the marketing mix tie into a brand’s identity and personality?

How does positioning, value propositions, and the marketing mix tie into a brand’s identity and personality?
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