Many chief engineers find that maintaining an older hotel is more challenging than maintaining a newer property. Name five areas in a hotel you think might become more difficult to manage as the hotel ages.
Find a company exporting its products under the same brand name in all (or most) markets and a company that uses a variety of brands. How do these companies differ and are these the reasons for different branding policies? Explain.
Farouk Systems Inc. is a manufacturer of high quality, hand-held hair care products such as hair dryers, hair irons and professional quality shampoos and hair colorings. The company has annual sales volume in excess of $1 billion and sells its products in over 100 countries. But what is unusual about […]
Describes the work of leaders and the work of managers. Discuss an example of a new product or service and how it has led from concept to commercial development. Who led the efforts, and how do these efforts fit with Kotter s descriptions of management and leadership? What impact has […]
Describe the stage-gate process of new product development and one other new product development process. Include the following: 1. Evaluate the pros and cons of each process. 2. Which process would you recommend for use? 3. Give the rationale for the process you selected.
Describe and rationalize the distribution network that would result for products with the following characteristics: a. Electronic products with high value that are relatively small and light. b. Canned food products with low value and relatively high weight. c. Medical products for which the hospitals and clinics expect the supplier […]