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What kinds of strategies might: (a) a small pizza place operating in a crowded college market and detergent manufacturer seeking to bring bring out new products in an established market use to strengthen their business model

You are to write and make a presentation on marketing objectives, marketing strategy, marketing ethics and legal issues for the new product chosen in the second assessment task. The written component should be 1500-2000 words maximum in length excluding the title page and reference list. The presentation component will be […]

Task Description The third assessment task requires the submission of TWO (2) items (i.e. one Word file and one PowerPoint file). You are to write and make a presentation on marketing objectives, marketing strategy, marketing ethics and legal issues for the new product chosen in the second assessment task. The […]

For this discussion, compare and contrast the consumer market to the business-to-business (B2B) market. Choose a product/brand that can be both a consumer product and a B2B product and describe how it fits into both areas. Describe what factors make it a consumer product and why it also can be […]

1. How does Amazon.com bring utility or create value for its customers? 2. Explain the marketing framework of Amazon.com? 3. What do you learn about marketing from the Amazon story?

ASSESSMENT DESCRIPTION:Online reviews can have a profound impact when consumers book hotels for tourism purposes. You are to write an essay (give word limit) discussing:? the influence these online reviews or recommendations have on consumers’ hotel booking decisions, and? how the perceptions of the review readers might influence their attitudes […]