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May 28, 2019

Discuss the key purpose of the article in relation to the pricing component of the Marketing Mix

Discussion: Pricing―One of the 4 P’s Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats. Execute the following steps to successfully complete this Discussion […]
May 28, 2019

List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?

The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List […]
May 28, 2019

What are the benefits and limitations of selling through a store front and online? 

Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Pier 1- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement […]
May 28, 2019

What does the future hold for traditional mass- media advertising?

What does the future hold for traditional mass- media advertising? If you were the CEO of a major television network, magazine publisher, or newspaper company, what would you be doing now to ensure the livelihood of your company in 10 to 20 years?
May 28, 2019

If you were to research Gain laundry detergent, what would be a good pricing strategy?

1. If you were to research Gain laundry detergent, what would be a good pricing strategy? 2. Discuss what factors will impact your pricing strategy for Gain. 3. What pricing method would you use for Gain and why?
May 28, 2019

What potential problems do you see these firms encountering based on the generation gap of the baby boomers, Generation X/Y, and Millennial?

With baby boomers retiring now and over the next decade, what should the HR function in firms be doing to prepare for a leadership vacuum? What potential problems do you see these firms encountering based on the generation gap of the baby boomers, Generation X/Y, and Millennial? Share any ideas […]
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