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December 12, 2019

What is breakthrough advertising? What is engaging advertising?

What is breakthrough advertising? What is engaging advertising? Look through this textbook, find an example of each, and explain how they work. Prepare to explain in class why you evaluated the two ads as you did.
December 12, 2019

As consumers exercise ever greater individual control over when and how they receive information, how are advertisers adapting their messages?

As consumers exercise ever greater individual control over when and how they receive information, how are advertisers adapting their messages? What is the role, if any, for traditional media outlets in this new environment? Will mobile marketing efforts including directing advertising to smart phones, be accepted by consumers?
December 12, 2019

What is a mode of entry? Describe the four main types of entry modes.

What is a mode of entry? Describe the four main types of entry modes.
December 12, 2019

What are typical causes of conflict in the workplace? Ask participants to relate specific examples from their experiences.

What are typical causes of conflict in the workplace? Ask participants to relate specific examples from their experiences.
December 12, 2019

What are the major disadvantages to test marketing and how might they be avoided?

What are the major disadvantages to test marketing and how might they be avoided?
December 12, 2019

What are the different ways Web publishers charges for advertising?

What are the different ways Web publishers charges for advertising?
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