Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process. In your proposal, be sure to identify the research question(s) and sources of both primary and secondary data. Discuss how the research results will help the business or […]
What would be the qualifications for a director of marketing for Automotive Performance? Criteria – No word or page requirement; Automotive Performance is a fake company; however, the qualifications cannot be made up; was told take qualifications from the degree that we are pursuing; mine is with Park University (BS […]
To learn how a company employs Corporate Social Responsibility, watch the following video on Zappos here, a popular online retailer. Using research from Chapter 3 in your textbook, write your response to the following questions: 1. Does Zappos employ a societal marketing orientation, or is it just a company that […]
Each need to be a paragraph long, last two questions are opinions. How does the process of selling and marketing art differ in the 21st century, from that of the 16th century? In your opinion, what is the most important role that art can play historically and/or in contemporary society? Should distinctions be made between the fine arts and what we call crafts? If so, what and how?
1. How does religion affect international business practices and marketing programs 2. Why are cultural differences an important factor when adapting products for new overseas markets 3. In what way do ethnocentrism and misconception about other cultures inhibit these doing business internationally?