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July 15, 2019

What marketing strategies would you suggest to each of the following companies with regard to the products indicated?

Choose two products from the list below. Answer the following questions in the response: 1. What marketing strategies would you suggest to each of the following companies with regard to the products indicated? 2. Indicate the stage of the product life-cycle for each product. 3. Explain your strategy, with particular emphasis […]
July 15, 2019

If you were to serve as a research consultant for Mr. Kabasella, what information would you need to enable you to help him diagnose his marketing problem(s)?

Question: 1. If you were to serve as a research consultant for Mr. Kabasella, what information would you need to enable you to help him diagnose his marketing problem(s)? 2. Create a list of probing questions you would ask Mr. Kabasella if you were going to meet with him to […]
July 15, 2019

Identify the factors that influence setting of the communications mix

This is a three-part question: a) companies must decide how to allocate the marketing communications budget–describe the six major modes of communication, b) identify the factors that influence setting of the communications mix, and c) provide an example of a company that uses an integrated marketing mix. Explain why you […]
July 15, 2019

The strategic marketing process and its three phases

The strategic marketing process and its three phases help answer three questions: How do companies allocate resources to achieve the objectives? How do companies mobilize plans into actions? How do results compare with the plan and are new actions needed? In your discussion, respond to the following: Explain the planning […]
July 15, 2019

How does its distribution center enable Zappos to adhere to its marketing communications message and provide excellent customer service?

Go to http://about.zappos.com/zappos-story/fulfillment-facility, and review the Welcome to the Zappos Fulfillment Centers tour and see how a shoe ultimately reaches the customer. In a 1-2 page paper, answer the following question: How does its distribution center enable Zappos to adhere to its marketing communications message and provide excellent customer service? […]
July 15, 2019

What is social publishing? What kinds of content can be published socially?

The class is Social Media Marketing and the textbook used is “Social Media Marketing” by Solomon, second edition. These are review questions for chapter 6. 1. What is social publishing? What kinds of content can be published socially? 2. Explain the difference between inbound and outbound marketing. 3. How can […]
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