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You have been hired by a large law enforcement agency to analyze the images used on advertising billboards in both urban and suburban regions. The billboards visually display a new campaign message to improve neighborhood safety. During your analysis, you find that the images used on billboards in the urban […]

Marketing Plan Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded company will provide you with access to a greater amount of information […]

Part B: Marketing Data Analysis Customer Relationship Management Establish customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability. Insert or remove rows as needed.

In chapter 8,（You will need to read the entire chapter and use the concepts you saw earlier to answer the questions.） Products, Services, and Brands Building Customer Value(Page212), analyze Company Case MINI: Focus on the Essential—Maximize the Experience（page244） and then answer four Questions “Questions for Discussion” (Page247). Answer five or […]

You are the new account manager for the communication agency that handles integrated marketing communication (IMC) for the Special K brand. Your first decision is to conduct an IMC audit (review all IMC elements for the current strategy). You’ll need to do the following: 1. Identify and discuss advertising strategy, […]

Please read the attachment and answer the questions in detail! According to the author what is The Hype Machine? The author speaks to the good of social media, the dangers of it and our role in feeding the Hype Machine. Summarize what they are. What travels faster – fake news […]