Imagine that you are the chief marketing officer for your health care organization. How might marketing trends impact organizational strategic planning? What can the organization do today to better prepare itself for tomorrow’s marketing trends?
You work for a large sporting goods chain that would like to focus all of its local philanthropic activities in one area. You believe the company could benefit from a mission marketing program. (a) What should be in a proposal for the marketing vice president that explains mission marketing? (b) Why do you think a mission marketing project might work for the company?