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Students are required to submit a 2000 word essay on a topic of their choosing exploring a specific new media technology/platform/practice. Students should select a new media technology/platform/practice and construct an academic argument around it. It needs to be a specific argument, that tells the reader something about the relationship […]

Analysis of the competition and the marketing environment | Situational Analysis COMPETITION (2) Who is your brand’s competition? Discuss all the brand’s major competitors – minimum of 2. What are their social channels and followings like? Complete a brief social media audit for each competitor by detailing what type of […]

It’s an old-timey word, and it means BS. As I’ve demonstrated throughout the semester, you’ll find plenty of BS throughout the mass media. Normally, the BS is being carried out by the powerful, and they’re shoveling the BS toward you: the general public. And that’s what we’re going to explore […]

The work is to be written as a formal academic paper. The text should be structured into three main parts: introduction, main text and conclusion, followed by a bibliography and appendices (if any). The main text should be further divided by headings and subheadings. The introduction should include the background […]

Assignment 1: Media Industry Analysis • research and critically analyse the Guardian Australia, focusing on its operation in the Australian media industry. • understand the organisation and the strategic challenges it faces in a fast-changing media environment, and how it has sought to address these challenges.

Reflective Journal 3: My Views on the Future of Music, Newspapers, and Books Due Week 9 and worth 90 points Directions for Reflective Journals There are 3 Reflective Journal Assignments (Weeks 3, 7, and 9). The journals are to reflect your experiences and opinions, so there are no right or […]