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January 11, 2019

Justify a change in product marketing strategy for the product you selected

Submit a 3- to 5-page analysis in which you develop, explain, and justify a change in product marketing strategy for the product you selected. Beginning with the information you have gathered on the product and the wants and needs that it meets for customers, determine market segments to target, explain […]
January 11, 2019

Develop the company’s branding, pricing, and distribution strategy

Part C: Your Marketing Plan Due Week 8 and worth 280 points To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy. Write a six to seven (6-7) page paper in […]
January 11, 2019

Prepare a marketing plan that will demonstrate your ability to apply marketing concepts to a real-world product or service

Overview Over the course of the semester you will prepare a marketing plan that will demonstrate your ability to apply marketing concepts to a real-world product or service. This assessment is in lieu of a final examination and was designed to measure your performance on all course learning outcomes. Your […]
January 11, 2019

Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international)

Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).  Include the following components for both markets: ·         Market needs ·         Market growth ·         A brief SWOT Analysis ·         Potential competition ·         Product offering and product definition ·         Product identification ·         Justification for your choice […]
January 11, 2019

Segmentation and Target Market Paper

Segmentation and Target Market Paper Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. Required Elements: ·         No more than 2100 words ·         Include demographic, psychographic, geographic, […]
January 11, 2019

Complete a market segmentation of no more than 1,400 words for your buyers

New Product Launch Marketing Plan, Part II Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following: ·         Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets. ·         How you will manage each […]
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