Why is it important to begin the strategic planning process with an analysis of the current situation? What could happen if you don’t begin with this step?
When a marketer truly understands a customer it is much easier to meet his/her needs. So on one side marketers have the desire to collect every piece of information about a prospective customer, while also not being too familiar. How would you feel if the information that you shared with […]
How can a company again and maintain customer loyalty? How should a company respond to customers who buy on price? How can a company establish multiple channels and manage channel conflict considering they are posed with other more experienced competitors? How would you separate yourself from other competitors if you […]
Examine the challenges and advantages of new communication technologies for marketers as they work to build relationships with their customers. Write a one-paragraph response.