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You’ve just been hired to manage online marketing for Kent’s Camera Castle. Kent’s has dominated the local market (with their brick and mortar store) for the past 20 years, but their online presence is suffering. Your primary assignment is to revitalize Kent’s digital marketing strategy. Their online business is struggling. […]

Working individually, students should complete the Critical Thinking questions per the list assigned. Prepare responses to the questions below after viewing Case Study 4: Bargaining Strategy in Major League Baseball (p 662). In drafting your answers to the questions, make sure that you apply course concepts in your answers. Prepare […]

Windham Case study Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy found in textbook Appendix and answer the following questions. Write a 3-5 page paper/analysis on Windham where you consider the following elements: How does Wyndham’s stakeholder orientation create a strategic marketing advantage? How do Wyndham’s diverse brands contribute to customer […]

Starbucks has decided to launch a new line of products. (Travel coffee mugs that keep coffee hot for 4-6 hours) Create a 1,400-word report and include the following information: Choose the target market for your product, and describe your target market in detail. Create a new product that would appeal to […]

This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a […]

Visit the National Crime Information Center (NCIC) at http://www.fbi.gov/about-us/cjis/ncic and http://www.fas.org/irp/agency/doj/fbi/is/ncic.htm This week you will research information on the NCIC website for information regarding data collection, storage, and retrieval. This week’s Assignment will help you prepare for a larger Assignment in Unit 7 which requires knowing what data you can […]