1.You have been the head of a marketing department for three years. How will you demonstrate the team has continually improved outcomes? Consider all the ways the marketing team can verify that it contributes to organisational objectives. Include the type of information you would use as evidence of continuous improvement […]
Question:Topic: (A Mosaic Case-Study) Researching through SurveysScenario: Mosaic’s company’s team members are discussing marketing research. Read the exchange below and follow the instructions in the Task to practice and build skills in researching through surveys. “I’m pleased to say that the new strategies for targeting Hispanic customers have been greatly […]
You need the “FitnessAppMultipleCSV.csv” file for this assignment. If you haven’t downloaded this file into your working directory, please do so. Source File: FitnessAppMultipleCSV.csv Use R to analyze data in the FitnessAppMultipleCSV.csv file, and answer the following questions: 1. Draw a scatter plot chart to show how a user’s gym […]
A situation analysis is a very important element of any marketing plan. This analysis begins with an exam of the secondary data sources. Explain the secondary data sources that are available for the Apples iPad and their advantages and disadvantages.
How do you think the relationship between Product, Service, and Brand with Customer Value? Do you think these particular characteristics produce what kind of differences in marketing strategy compared to tangible products?