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November 4, 2019
Prepare a proposal using “OLAY” soap and converting it into an “AIR FRESHENER”. The proposal must provide new information on the product’s main competitors, how their product is different from the competition, and detail the demographics of the product’s target customer. create 3–4 slides (with 200–250 word speaker notes per […]
November 4, 2019
Car-e Rental Inc., a private national car rental company headquartered in Boston, Massachusetts, has developed a high level of confidence among its customers and garnered a great deal of respect from competitors over the past ten years. Car-e puts a strong emphasis on customers’ needs, using some of the most […]
November 4, 2019
Differentiation and Positioning A sample of laundry detergent users was asked to rate Brand C and its competitors on a scale of 1 (worst) to 10 (best) for the following attributes: Brand AttributesBrand A Brand B Brand C Brand D Packaging9.26.14.27Cost7.35.25.18Eco-friendly features2.99.292Variety in presentations7.33.249Image4.15.98.14Cleaning power on whites2.97.28.92.5Removal of tough stains3.26.14.99Preservation […]
November 4, 2019
Case Study: Southern Baptist Hospital Southern Baptist Hospital (SBH) had long resisted the use of marketing, believing it was not an appropriate activity for a not-for-profit organization. By the mid-1980s, however, the erosion of its market share due to growing competition forced SBH to adopt an aggressive marketing strategy. Its […]
November 4, 2019
CRM Implementation Scenario AirWays Global, a US commercial airline, is experiencing marketing problems three years after 9/11. While the industry as a whole is on the path to recovery, after three years of uncertainty and decreasing profitability, the airline is still having problems implementing effective customer retention policies. Customer confidence […]
November 4, 2019
Strategic marketing The final component of the Strategic Marketing Plan is the Marketing Mix. The Marketing Mix is the set of decisions about price, communications and promotion, product policy, channels of distribution, and customer relationship management. Only by addressing these elements can you actually implement your marketing strategy. This week […]