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September 18, 2019

As a sales manager, would you use the similarity theory in hiring salespeople or assigning salespeople to customers? Why or Why not?

The sales manager of a company manufacturing orthopedic medical equipment attempts to hire salespeople based on the personalities of the customers. The sales manager uses the same process when assigning salespeople to customers (the similarity hypothesis). Does this process make sense? As a sales manager, would you use the similarity […]
September 18, 2019

Identify the risks associated with the Mass Mutual venue, then rank order the risks. Next, for each risk, identity one or two mitigation strategies

WSU has been holding its commencement at the Mass Mutual Center, downtown Springfield, MA for the past several years. While the ceremonies have been staged without incident, the new Governor has asked the university to create a risk assessment of the venue. Observing that there is new construction downtown Springfield […]
September 18, 2019

What is CSA and is it still viable? Should it be available to the public? How do brokers like it?

What is CSA and is it still viable? Should it be available to the public? How do brokers like it?
September 18, 2019

What is the value of gift cards to retailers?

Cardswap case What is the value of gift cards to retailers? What is the value of gift cards to consumers? Is the Consumers’ Association of Canada correct in saying that there is no value to the consumer? Would you use a service like CardSwap? Why or why not? What is […]
September 18, 2019

Define the market segment and ideal customer if Numi

Write a position statement for Numi. Define the market segment and ideal customer if Numi. What are 3 unique selling points (USPS) that Numi tea Offers its customers
September 18, 2019

How long do you estimate the time required to install the second​ pool?

A contractor is preparing a bid to install swimming pools at a new housing addition. The estimated time to build the first pool is 35 hours The contractor estimates an 80% percent learning rate a. How long do you estimate the time required to install the second​ pool? hours. ​(Enter […]
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