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Discuss the key purpose of the article in relation to the pricing component of the Marketing Mix. Identify two pricing concepts that you learned from reading this article. From the perspective of a professional, what impact does the information on pricing in this article have on the marketplace? From the […]

12–15 slide PowerPoint with 200words of speaker notes per slide Michelle has told you that the board is now ready to see the final presentation of your plan for MM’s new product. “They are very eager to see what we’ve been working on during the past few weeks,” she says […]

Conduct a performance analysis with set benchmarks of 50% to 75% per annualized plan. Your analysis should include at least four (4) of the following metrics: tracking downloads of website content, Web site visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to […]

Clear and concise description of the market in which the organization operates. -Bank of china -Little bit of theory, more focus on the company -500 words

Marketing Strategies This assignment is divided into two parts based on marketing strategies. Part I Select one of the poorest countries of the world (one with under $1000 gross domestic product [GDP] per capita). Research your chosen country and provide answers to the following questions: Does this country provide exports? […]

Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities. In this module, you will assess the product portfolio of your selected business unit by analyzing the value proposition, market position, and competitive advantage of […]