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You are in charge of running promotions for a big department store in your town. What information would you like to have during the planning process for the upcoming holiday season?

BRIC Country Assessment Analysis BRIC refers to Brazil, Russia, India and China. The term BRIC was created b ythe Chief Economist of Goldman Sachs Investment Bank in 2001 and is now widely used in business and academia to refer to the four countries that arelikely to have a profound impact […]

Reflective Essay:Assessment criteria ASSESSMENT 1 Develop a NEW product or service ASSESSMENT Weighting: 20% 1 Length: 1500 words min. to 2500 words maximum Reflective Essay: New Concept Testing Based on knowledge acquired so far in the subject, develop a NEW product or service, and explore its potential by conducting some […]

Commercial airlines are part of the service industry. For them, it is critical to make the best of every interaction with the customer. Analyze the key elements of buying commercial airline services. Create a blueprint (diagram) detailing the service delivery process involving the frontline employee–customer contacts before, during, and after […]

Deliverable length: 1 page for each week. Total of 5 pages. Week 1 What impact will the death of Apple CEO, Steve Jobs have on the company and its competitors? Describe a marketing strategy that the Apple Company might consider: Week 2 Describe how technology advances effect marketing. Discuss an […]

Business-Level and Corporate-Level StrategiesDue Week 6 and worth 300 points Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in […]