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August 7, 2019

How can a business offering a commoditized product differentiate their offering?

Every business competes for additional revenue and increased market share. With few exceptions, most of the products and services they offer are undifferentiated and are easily replaced with other substitutes from rival competitors. This commoditization puts businesses at a disadvantage and many resort to competing on price rather than quality […]
August 7, 2019

Key activities performed to create a competitive value proposition

Development of the Business Model Canvas (BMC) typically begins with the value proposition expressed in terms of the offerings made to meet market/customer needs. This is what distinguishes an enterprise from its competitors. An enterprise must put an infrastructure (plan) in place in order to deliver value to the market/customers. […]
August 7, 2019

We Want More Guitars! case study

1. Read the We Want More Guitars! a case on pages 137-138. Answer the 3 questions on page 138. Be sure to explain and defend your answers. Your answer should be at least 3 paragraphs in length. 2. Read the Should We Go Beyond the Law? Ethical Dilemma on page […]
August 7, 2019

What qualities do you have that can translate into becoming a successful entrepreneur?

Welcome to the course! Once you have reviewed the Readings and Resources, and completed the Me, a Self-Assessment assignment, post your introduction to the class using the following criteria: Please share your name/nickname, where you are from, and the degree program you are enrolled in. Next, share a few traits […]
August 7, 2019

What are the benefits and challenges of being able to work on your own initiative (building and operating your own company)?

Entrepreneurship is based on the ability to make a living by working on your own initiative, typically by following your passions. Entrepreneurs need to coordinate and align their skills and resources to form a profitable and sustainable business. But, more than that, they need to operate within fast-paced environments and […]
August 7, 2019

SmartStyle Salons case study

1. World of Innovative Managment.pdf Read the SmartStyle Salons case on pages 51-52 Answer the 3 questions on page 52. Be sure to explain and defend your answers. Your answer should be at least 3 paragraphs in length. 2. The Environment & Corporate Culture.pdf Read the CI Predicament Ethical Dilemma […]
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