Choose a product that you purchase on a consistent basis. Product Exercise For your chosen consumer product that has competition (i.e. other branded products that are similar to your choice). Go to a retail store and find your product. Describe the product packaging, relative to competing products. How is the […]
What are the advantages of a strong core brand when a company wishes to develop a marketing strategy for new products, either as product line extensions in the same market or as products for an altogether different market? Under what conditions could this strategy fail?