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E-commerce: 1.Recognize and describe Web 2.0 applications with suitable example. 2.Identify and describe the unique features of e-commerce technology and discuss their business significance. 3.Define e-commerce and describe how it differs from e-business. What are the Eight Key Elements of a Business Model and discuss value preposition. References stated for […]

Discuss your most recent shopping experience. What marketing technique was used, how was the service, what did you love about it, what would you change and did you feel they did a good job connecting with their target market? What can you say about their strategy to penetrate the market and overcome […]

1. Identify a list of products you believe failed because of poor marketing channel decisions. Explain your beliefs. 2. Identify two products you are familiar with. Outline the supply chain for each product. If you need to, use the Web to research the products in more depth. Then discuss in your […]

Q1.  Product strategy, as part of the marketing mix, should be driven by consumer needs. Consumers make purchase decisions based on perceived benefits. Sometimes translating desired benefits to product design, features, and overall product strategy can be challenging for marketers. Discuss why this is the case, citing specific real-world examples […]

Create  a thread that answers and explains the following questions or issues: Your text defines the marketing concept and the 4P’s concept. • In your own words define and explain “marketing concept” and the “4P’s.” Provide an example of a company that uses one or both approaches. • Define “marketing” […]

1. List and briefly describe the five places marketers can find relevant online information on competitors’ strengths and weaknesses, and summary comments and overall performance rating of a product, service, or supplier.        2. Briefly describe the six major forces in the broad environment that can lead to new opportunities or present […]