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Consider Apple Inc. and answer to each question. a. We have asserted that marketing is really the  strategic idea of connectedness with customers. From the perspective of your final project company, identify and discuss how your company connects with its customers – select from either the marketing concept or the […]

What key components do you believe are most essential to maintaining customer satisfaction? How might you address those in your own marketing efforts? Find an example of a social marketing campaign you admire. Who was the marketers’ target audience? What media did they select to connect with their audience and […]

http://cb.hbsp.harvard.edu/cbmp/access/50233923 Please follow the below mentioned steps: 1.Click on the above link. 2. Register on the Harvard site. 3. Purchase the case study. 4. Answer the three questions & submit on Ulearn. Question # 1: In a paragraph or two please provide a synopsis & your understanding of the case. Question # 2: Now […]

a)    How is marketing management both an art and a science? b)    What marketing challenges are the marketing function facing today? c)    What marketing opportunities marketing professionals could seize today?

We hear and read about the Marketing Concept being the way that marketing should be designed and conducted today. What are the two key characteristics of the marketing concept? Describe the marketing concept.

A firm that imports “Water from Paradise,” a brand of bottled water, from Tahiti to the United States has hired you to develop its marketing strategy. One liter of this bottled water costs $2. In this assignment, you need to prepare a 15- to 20-slide Microsoft PowerPoint presentation on the […]