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July 15, 2019

How do electronic and Internet marketing support the IMC objectives?

How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were try to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below: 1946-1964 Baby Boomers 1965-1983 […]
July 15, 2019

How can marketing and HR clean lines of accountability be assigned and maintained?

How can marketing and HR clean lines of accountability be assigned and maintained? Also consider the following questions: Who is accountable for what within the department? What is the user accountable for? In formulating your response also think about cost, functionality, technical consistency, and response times.
July 15, 2019

Which of the factors influencing consumer buying behavior best fits your product, and how do the factors drive the consumer’s likelihood to purchase?

You and a group of your co-workers take a long lunch on Friday and visit the local mall for a quick snack and some speed shopping. Being polite and valuing your co-worker’s friendship, you don’t burst out in laughter when you see what is unmistakably the most hideous blouse in […]
July 17, 2019

If the competitive environment remains unchanged what will be the Boat product’s demand next year (in 000’s)?

Boat is a product of the Baldwin company which is primarily in the Nano segment, but is also sold in another segment. Baldwin starts to create their sales forecast by assuming all policies (R&D, Marketing, and Production) for all competitors are equal this year over last. For this question assume […]
July 17, 2019

Is it a wise decision to launch a Fisherman’s Friend chewing gum?

Please find the case study “Fishermen’s Friend Chewing gum” (Marketing Management, 2nd Edition, Hollensen, Page 421) and answer the following questions. 1. Is it a wise decision to launch a Fisherman’s Friend chewing gum? Justify your answer with reasons drawing from the learning made in the marketing management. 2. How should the Fisherman’s Friend […]
July 17, 2019

Compare and contrast mass marketing and individual customization

1. a)Compare and contrast mass marketing and individual customization, b) discuss the major variables that are often used to segment customer markets, and c) review the factors that make market segments useful. Provide an example of a company that utilizes either a mass marketing or an individual customization approach. 2. […]
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