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November 4, 2019

Three guidelines for correctly implementing a building strategy

Your firm is contemplating a bundling strategy for its line of products. In a memo to your boss, you outline the three guidelines for correctly implementing a building strategy.
November 4, 2019

Define the six situations involving product-mix pricing. List these six product-mix pricing strategies

During a meeting, you were asked by the vice-president of marketing, to comment on the company’s pricing strategy for its products. Recalling your marketing management course in college, your comments define the six situations involving product-mix pricing. List these six product-mix pricing strategies
November 4, 2019

In relation to product-line strategy, what is the company trying to accomplish with these two new items?

As the newest member of the marketing department, your immediate boss asks you to comment on the company’s proposal to add two new shoes to the company’s middle-of-the-road pricing and product-line strategies. The first pair will retail for $ 40.00 and has as its target market the “bargain” shopper. The […]
November 4, 2019

How do the four product-mix dimensions (width, length, depth, and consistency) affect a firm’s product and corporate strategies

How do the four product-mix dimensions (width, length, depth, and consistency) affect a firm’s product and corporate strategies
November 4, 2019

Why is it important for product-line mangers to do a product-line analysis?

You have been asked to prepare a product-line analysis for your company’s stable of products. Why is it important for product-line mangers to do a product-line analysis?
November 4, 2019

Define the concept of a “product system.”

You have been asked to create a product system for your company’s personal digital assistant. Before starting, you must define the term “product system” to the engineers to enable them to start design and production of the aligned items. Define the concept of a “product system.”
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