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September 16, 2019

Consumer perception may differ from reality. Why this is so?

1.Consumer perception may differ from reality. Why this is so? Explain with examples from the auto industry. 2.Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers and satisfiers. How does Herzberg’s theory affect sellers’ marketing strategy? Use examples from the food industry to illustrate your point.
September 16, 2019

Which of the following two models explain your behavior: Expectancy-value model or Lexicographic heuristics model

Think about the last car you purchased. Which of the following two models explain your behavior: Expectancy-value model or Lexicographic heuristics model. Explain in detail. (Instead of a car it could be any other “durable” product of your choice).
September 16, 2019

What are some of the things IKEA is doing well to reach consumers in different markets?

1.What are some of the things IKEA is doing well to reach consumers in different markets? 2.What else could IKEA be doing? 3.IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of IKEA’s strategy.
September 16, 2019

Will IKEA’s strategy work in developing nations such as India or Indonesia? Why or Why not?

Will IKEA’s strategy work in developing nations such as India or Indonesia? Why or Why not? People can buy products from anywhere and from anyone. But if you can give them an experience when they buy from you, then you are going to stand out. Discuss the relevance of the […]
September 16, 2019

Map these products on a BCG Matrix

Consider the following McDonald’s products: French Fries Burgers Snack Wraps McCafe (coffee products) Chicken Nuggets Salads Breakfast Products Ice Cream Fish Fillet Map these products on a BCG Matrix. Based on the BCG Matrix you created, make recommendations on which products McDonalds should continue to offer, which products the company […]
September 16, 2019

Three factors that affect the price elasticity of a good

Try to obtain demand elasticity estimates for at least one good related to your job, your hobbies, or your everyday consumption and comment on how the three factors that affect the price elasticity of a good might be playing a role in determining its magnitude.
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