Consider the three major categories of new products: classically innovative products (ones that create new categories), new category entries, and line extensions. How does the job of the marketing manager differ for these three kinds of new products?
Review the processes of invention and innovation. Then, select a new product that you have been introduced to in the past 12 months. You are encouraged to research this new product using outside sources. You can use the same company you have been researching, or pick a new one. You […]
i. Select one country within the Asia Pacific Region. ii. The nominated country and group membership list must be approved by your lecturer by latest in week 6. Each group must select different countries which will be approved on a ‘first-come first-serve’ basis. Therefore, it is advisable to form group […]