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February 15, 2019

Describe why businesses study consumer behavior.

You learned about consumer behavior in this module. An organization cannot persuade a customer to purchase a product or service without understanding the basics of “how people buy.” In a 3-page paper, address these points: Describe why businesses study consumer behavior. Using one past major purchase you have been involved […]
February 15, 2019

Lynx Enterprises Integrated Marketing Campaign

You have sourced the right raw materials and secured the right channel partners. You’ve also set the launch date for your new product. Although you have completed many marketing activities so far, you haven’t even begun to spread the word about your product yet! This assignment includes three parts: Part […]
February 15, 2019

Bulltuff Stock Trailers, Inc case study

Read the mini-case study, Bulltuff Stock Trailers, Inc., from Entrepreneurial small business and answer the mini-case study questions, keeping in mind the following considerations: What is causing Hal’s cash flow problems? Develop a plan to address the problems. Your well-written paper should meet the following requirements: Be 3-4 pages in […]
February 15, 2019

World Wildlife Foundation integrated marketing

Public relations is a process of developing relationships with publics. The idea is to do good things and let people know what you are doing. People want to see businesses, both small and large, participate in, support, and contribute to quality-of-life issues. While not all internal practices and operations of […]
February 15, 2019

Why is public opinion so important to the success of public relations?

For this Assignment, you will read an article about an industry that is facing a public relations situation. This article may be accessed through the Library: Cary, B. (2015). “Agriculture must throttle up its public relations — and quickly.” Western Farm Press, 37(1), 4-4. Retrieved from http://search.ebscohost.com.libauth.purdueglobal.edu/login.aspx?direct=true&db=bth&AN=100227954&site=eds-live ISSN: 1525-1217 Accession […]
February 15, 2019

Standards Battle: Which Automotive Technology Will Win? case study

Follow the files that I uploaded Introduction of the case Thesis statements Background Alternatives Purposed Solutions Recommendations Conclusions & closing remarks about the case Attachment previewCMR 495- Cap Stone Mini Case Submission Requirements Each case is worth 100 points Student is to complete the analysis of the assigned case. The […]
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