In 500 words explain why is internet marketing is especially important in business marketing? Pick a product and determine its NAICS code and explain how easy or difficult it was to trace the groups and sectors.
What is the fundamental difference between the factors that make up the Task Environment (sometimes called the Micro-Marketing Environment) and the Broad Environment (sometimes called the Macro-Marketing Environment). Hint: You may wish to consult a few online sources before answering this question
“A company wishes to evaluate the effectiveness of a marketing campaign. Seventy five percent of all potential customers were reached in a focused advertising program. Twenty eight percent of those contacted bought the product while 8% of the sells came from customers who did not receive the promotional material. What […]
What is marcom? How have the functions within marketing communications become more integrated? What does the Forbes writer, Judy Begehr, say about how content will impact the IMC? Why is this important? Incorporate concepts and examples from this week’s lecture in your post. Required Text Ogden, J. R., & Ogden, […]
Note that the conception of Price, rather than “What we charge the customer”, more usefully represents the customer-oriented perspective taken by marketers. What alternative methods are available to marketers to price products? What factors do marketing managers take into account when setting a price?
Martin Christopher. “The Agile Supply Chain: Competing in Volatile Markets”. .Industrial Marketing Management. Volume 29, Issue 1, January 2000, p. 37-44 Questions: 1. Define Agility in terms of Supply chain. 2. What is the difference between an Agile supply chain and a Lean supply Chain? 3. How can complexities in the supply chain […]