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About Your Signature Assignment Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with a grading guide […]

Carefully read the “Case – DataXu: Selling Ad Tech” and respond to the following questions – Briefly describe programmatic buying and related concepts including ad exchange and real time bidding. What is the role of DSP, DMP, and SSP in the programmatic ecosystem (see Exhibit 1b)? This questions has two […]

Purpose of Assignment A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online […]

Reading Chapter 6: Identifying Market Segments and Targets Chapter 7: Crafting the Brand Positioning Chapter 8: Creating Brand Equity and Driving Growth Bright Lights and Services Co. (C) Introduction If you have not already done so, read the BLSC (C) case. Instructions As you read the case, do the following […]

Read and analyze the case, “First Class Trading Corporation.” Submit your answers to the following questions (maximum total length: 2 pages single-spaced): Conduct a breakeven analysis and market share analysis for 2007, 2008, and 2009. The table you prepare should include lines for: 1.Fixed expenses 2.Gross margin 3.Break-even dollar figure […]

Elements of a Marketing Plan Paper Review the video case study “Geek Squad: A New Business for a New Environment” on pp. 88-89 in your textbook.  Keep this case study in mind as you complete this assignment. Write a 700- to 1,050-word paper using your company or one with which you are […]