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February 26, 2019

Dalhousie University UCB: Data is the New Drug Case analysis

1,case issue: briefly describe what happened and what the problem is. 2) Solutions: please provide potential solutions to the issues. Please briefly justify your solutions. 3) A potential question that you may like to ask to the presenters in class
February 26, 2019

Forbes’ Report Valuable Sports Team & Public Stadium Subsidies

1) Evaluate Forbes’ World’s 50 Most Valuable Sports Teams (Links to an external site.)Links to an external site., in terms of value for 2014. Are you surprised by the values of any of these teams? Pick one team and discuss three possible reasons behind their valuation.
February 26, 2019

Discuss why companies use B2B and B2C sales promotion tactics and why a company might use both types of sales promotion tactics.

Sales promotion strategies are used in both consumer promotions and trade promotions. Consumer promotions are incentives marketed directly to consumers and potential customers. Consumer promotions are targeted at those who actually use the product, or end users. Businesses that use products and do not resell them are also end users. […]
February 26, 2019

Effectiveness of a social media campaign.

Overview: In this short paper, you will select, research, and evaluate the effectiveness of a social media campaign. Prompt: Choose a social media campaign to research and evaluate. The campaign should span multiple social media channels and leverage influencers as a tactic. You may choose one of the social media […]
February 26, 2019

Emergency Accident Remediation Services in Western Canada

Read the case, just focus on the Emergency Accident Remediation Services (EARS)parts which are highlighted. Do the following research: —Research whether there is competition or a market to expand to and grow the EARS team in Western Canada. o Further west, potentially across the country o If there is competition, […]
February 26, 2019

Marketing Plan for Nike

This marketing plan is to be based on a product of your choice sold by a company of interest to you. This might be a company in which you work or a publically-held company whose mission statement, marketing objectives, and financial objectives can be accessed. Part I: Executive Summary Summarize […]
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