How do you assess the cross-cultural marketing skills of Disney? Why did success in Tokyo predispose Disney management to be too optimistic in their expectations of success in France? Do you think the new theme park would have encountered the same problems if a location in Spain had been selected?
1.Purple cows are a highly effective basis for a new product upon which to base a new venture. It is possible for all new product ideas to be purple cows. Do they need to be? If not why not; if yes, how would you take a nonpurple cow and turn […]
The marketing director needs to submit a strategic plan for entering a new market. she knows she needs long periods of uninterrupted time .she considers two options (1) staying at home to do the plan or (2) delegating some parts of the plan to her subordinates. What are the Factors […]