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July 18, 2019

How do you assess the cross-cultural marketing skills of Disney?

How do you assess the cross-cultural marketing skills of Disney? Why did success in Tokyo predispose Disney management to be too optimistic in their expectations of success in France? Do you think the new theme park would have encountered the same problems if a location in Spain had been selected?
July 18, 2019

Can excellent marketing make up for a mediocre product proposition, or nonpurple cow?

1.Purple cows are a highly effective basis for a new product upon which to base a new venture. It is possible for all new product ideas to be purple cows. Do they need to be? If not why not; if yes, how would you take a nonpurple cow and turn […]
July 18, 2019

What has motivated the apparent increase in the use of standardized advertising across national markets?

What has motivated the apparent increase in the use of standardized advertising across national markets? Please provide answer in a paragraph and with examples.
July 18, 2019

What is your experience with marketing and communications?

1) What is your experience with marketing and communications? 2) How is advertising used in marketing and how has it evolved into modern times? please reply me in brief discussion.
July 18, 2019

What is relationship marketing?

What is relationship marketing? Give an example of how a company does relationship marketing. Why is it important for marketers to practice on-demand marketing?
July 18, 2019

What are the Factors the director needs to consider when she chooses the best way to come up with plan?

The marketing director needs to submit a strategic plan for entering a new market. she knows she needs long periods of uninterrupted time .she considers two options (1) staying at home to do the plan or (2) delegating some parts of the plan to her subordinates. What are the Factors […]
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