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February 15, 2019

SWOT Analysis for Facebook

You will conduct a brief SWOT analysis for a publicly traded company of your choice (except the following companies: Netflix, Pepsi, Amazon.com, Apple, Starbucks, and Nike. Your submission should be no more than one page (1″ margins, single-spaced and 12 point font) uploaded on Blackboard in Word format. you should […]
February 15, 2019

How does AIDA work in a news release?

How are brochures AIDA documents? What are the two categories of website visitors and what do they mean? Does social media rely on the “hard” or “soft” sell? Why?
February 15, 2019

Identify and discuss three viable funding sources to pursue for a a professional sports team

1) Assume you have to develop a strategy to fund a $200 million purchase of a professional sports team. Identify and discuss three viable funding sources to pursue. What criteria could help or hurt your chances of obtaining funding? Describe the information that potential investors will ask before making an […]
February 15, 2019

What difficulties will result if an entrepreneur tracks only profits and ignores cash, or only cash while ignoring profits?

Positive profits can still result in a negative cash flow. Depending on the industry, it may be more important to track cash over profits, or profits over cash. What difficulties will result if an entrepreneur tracks only profits and ignores cash, or only cash while ignoring profits? Give an example […]
February 15, 2019

Developing and Refining Social Brand

Application to the same organization as defined. In simple terms, a strategy is a plan for reaching a specific goal, while a tactic is the means you use to reach the goal. In business, a strategy is a broad goal, such as increasing sales or market share or creating a […]
February 15, 2019

Company Advertising Campaign

Assignment 1: Advertising Campaign Due Week 5 and worth 200 points Imagine you have been hired to develop an advertising campaign for a brand you are familiar with. Identify a niche that is not being served by this brand. Construct both an advertising campaign and a theme for this niche. […]
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