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To study the career plans of Commerce students, a survey was sent to the 4th year class. One question asked which concentration they were pursuing. The data is summarized below, separated by gender. Marketing -female(31)–Male (29) Finance -female (116)–Male(160) Accounting-Female(59)–Male(69) Is there evidence to conclude that there is a difference […]

Case study name :     La Casa de Las Botas Book Name : International Marketing Author : Michael R. Czinkota,     Ilkka A. Ronkainen Q1. Should La casa de las botas embrace expansion or should it maintain the status quo ? Q2. How can the demand for custom made boots be estimated in […]

Many business-to-business marketing executives lament the challenges of business-to-business marketing, maintaining that many traditional marketing concepts and principles do not apply. For a number of reasons, they assert that selling products and services to a company is fundamentally different from selling to individuals. Others disagree, claiming that marketing theory is […]

Elements of a Marketing Plan Write a 750-1000 word minimum report using your company. Thoroughly answer the following questions for your chosen organization. Explain what the specific key environmental forces are that created an opportunity for your company. Costco is the chosen company for this report. Identify if there have been changes […]

Select an article that deals with socially responsible marketing and ethics. In a paper of 500-750 words, summarize the article, addressing the following questions: What is the purpose of the article? What is the thesis of the article? What are the key points/facts presented in the article? What are the […]

Imagine that you are pitching your favorite social media site to the “Shark Tank” panel for a possible investment opportunity. Examine the 4P’s (price, product, place, promotion) of your favorite social media Website. Create a brief pitch for the social media site to present to the “Shark Tank” panel. •Examine […]