Q1. What global marketing challenges would you face if the simulation were based on a real-world situation? Discuss the difference in the experience you would have with the assumptions built into the simulation (e.g., no cultural barriers, language, currency, tariffs, mode of entry challenges). Q2. Think of two creative ideas for […]
Pricing is one part of the value equation in developing a marketing program. Discuss the methods available to marketers for establishing a pricing strategy. Analyze why each would be selected. Use at least one resource (cited in APA format) to support your ideas.
Given the ever-changing landscape of marketing activities, increased levels of data collection, and other “new” challenges that consumers face, how concerned are you with privacy and security? Do you think this differs between generations? What problems do you see consumers facing in 5 years? 10 years?
Source: LaRoy, G. (2013). Chick fil A Eat Mor Chikin Except on Sunday. Retrieved from This video summarizes the marketing strategy of Chick-fil-A®, the second largest quick-service chicken restaurant chain in the United States, based on sales ($1.975 billion in 2005). It operates over 1,250 restaurants in 37 states and […]
http://www.imediaconnection.com/content/31106.asp 1. Find one or more examples of brand controversy (other than the ones identified in the article). Describe them, what happened, how the firm responded, etc. The controversy does not have to be recent, but if it’s older, how would it be different today in the era of the […]
1/Explain the concept of CSR and how it can have positive long-term benefits for both a company and society? 2/Is global marketing more challenging than single country marketing? In a brief essay explain why or why not?